No Matter whether you’re beginning from scratch, relaunching your hotel with another brand or need to optimize you Hotel marketing strategies to acquire more bookings, there’s plenty of ideas to consider when it comes to your hotel marketing strategies. Below we focus on few tips to help you develop hotel marketing plan and how a hotel software can help you deploy the online marketing strategies.
Go Live With a Great Website Your hotel website is the most significant marketing tool for your business and the essence of any great online marketing system. Regardless of which promoting strategy has bought traffic to your hotel website, this is where people can get familiar about your property and what to expect and choose whether or not to book a stay with you. It’s additionally the main online distribution channel where you can generate more direct bookings, so it’s significant your responsive website connected to booking engine and your hotel PMS software to handle room inventory and promote self-service reservations. Connect With Relevant Online Travel AgenciesIn the cutting edge advanced age, no property can make sure about regular business without being present with online travel agencies. A basic listing can produce a large number of bookings in the long-term, yet remember that each time a booking is created through an OTA, a commission will be applied. Never depend exclusively on online travel agencies with regards to your properties marketing strategies, Ensure you use a Hotel Channel Manager and Hotel PMS Software to analyse which OTA channel is bringing in more profits and work on the channels Connect with Email and SMS MarketingEmail and SMS means directly reaching customer and is very much essential for repeat business and to get recommendation. Hotels can use a hotel PMS software to collect the target list of your customers who have booked and stayed with your property and you can send special packages or offers to them that might seem to attract them back to your property. Get Savvy with Social MediaIn case you’re not using social media in your online marketing strategy, start now. It’s free to create accounts with on Facebook, Twitter, Instagram and YouTube and it’s never been simpler to create dynamic online social media pages in minutes. However, there’s no point creating a social media presence if you don’t intend to maintain it. Using a hotel PMS software you can also integrate booking engine to get bookings. Ensure you have at any point one person dedicated to keeping your social media page active and engaging. New content is significant, so ensure you have a content delivery plan. In case you’re lashed for time to make new content, consider a property blog you can link back to from your social pages consistently. Keep an Eye on Reviews and RecommendationsEven one of the best hotels can have disappointed guests. Today guests rely on online reviews bookings, a good review can get you few new customer while a bad review lose you hundreds of customers. Hotel properties should utilize a hotel PMS software connected with hotel reputation management system and send review and recommendations request to checked-out guests. Your property should be actively monitor and respond back appropriately to both positive and negative reviews. If you want to maximize bookings and revenue, then you should build a strong solid marketing strategy. Want to how mycloud Hotel PMS software will help you plan marketing strategy more efficiently schedule a 30 minutes free consultation and I am sure you will be able to see more marketing strategies to improve your property revenues.
0 Comments
To stay competitive and alive in hospitality industry, It is no longer a question whether to adapt a hotel management system technology or not. It’s a question of what hotel management system technology to adapt and how to start it quickly.
Hoteliers have infinite choices when it comes to distribution of there property, but with a limited resources and number of rooms available, you must be cautious in choosing a distribution channels and how efficiently implement with hotel management software to get the highest profits for your property, and overall success. In this modern time and age many hotels receive more online bookings compared to offline travel agents. Meanwhile, with the evolution in digital technology have made online distribution channels more significant, as guests now expect to use their own smart device and book a room of their choice easily from any part of the world. There is no globally accepted “right” distribution strategy, Instead hotels should come up with a proper and diversified distribution strategy. Finding the perfect cocktail of offline and online bookings is important for improving revenues. Here are few top distribution channels that are important to hotels in their fight to stay competitive. You’re Official Website Getting a proper and responsive hotel website is one of the most obvious distribution channel which provides a cost effective way to market your brand value. Enhance your website with pleasing hotel visuals, be clear on what your hotel offers, show nearby attractions and promote events. Provide guests with a tranquil experiences to inspire them to book your property. Integrate your hotel’s website with a responsive direct booking engine, using a cloud based hotel management system can make it easy for hotel operators to showcase room availability, Pricing and special packages and booking options. Use a Channel Manager Distribution of you hotel inventory within travel industry is a complex task because of duplicate bookings, updating inventory and rates so on. The first step a hotel operator should take to enhance their sales process is getting hold of the top-notch hotel channel manager integrated with a hotel management software. A single dashboard will update all your room inventory and rates in every OTA channel on its own. Use Global Distribution Systems (GDS) Global distribution system is among one of the earliest systems primarily used by travel agents to book flight seats but now it has been modified for use in hotels, rental car inventory etc. As a distribution channel, GDS is mainly utilized by corporate travel market because it provides one connection to flights, hotels and car rentals. Hotels can generate more revenues as GDS will create broad exposure of the hotel inventory and they help fill last-minute reservations. Hotel operators can easily push, manage inventory and rates to GDS with help of a hotel management system. Sabre, Amadeus, Worldspan, Travelport and Galileo are few among major GDS Companies that integrate with most of the hotel management systems. Be active on Social Media With 3.8 Billion people on social media, it is considered as one of the best tools to brand and distribute their hotel inventory. Hotel operators should be active on social media and create an image of that hotel considers both positive and negative guest feedback seriously and ensure that all their reviews and questions have been responded carefully. Using a hotel management system with social media engagement every review can be tracked easily. Metasearch ads Metasearch engine is a non-replaceable marketing tools and plays a crucial role in hotel booking journey. A high-quality hotel metasearch platforms will fetch and process information from various sources and assess the needs of both hotels and a travellers to offer a guest unique and intuitive experience. Using a right Hospitality Property Management Software will help you connect with the prominent players in the field, and help you monitor your inventory distribution and rates will be a level higher. Follow the above steps to create a diversified distribution channels and you will be able to sell more rooms in this highly competitive market. Want to see how mycloud all-in-one hotel management system helps you manage your hotel business easily? Speak to one of our experts today. Cloud technologies date back to the 1950s and we only learned about them during the 90s when “cloud computing” was introduced. Ever since the start of the 2000s, cloud solutions have been adopted commercially with constant growth. When it comes to the hospitality industry, cloud-based hotel PMS solutions are the manifestation of the cloud.
These systems come with many benefits such as cost-saving, greater customer satisfaction, and improved operations. However, there are still a lot of hoteliers that don’t use cloud-based hotel PMS tools even though their business would benefit a lot from them. At the same time, there is a new generation of all-in-one cloud PMSs that offer even greater benefits. Since we are all about “the cloud”, let’s discuss its benefits and how all-in-one solutions have taken them to a new level.
Legacy PMSs are fixed systems, which means that the staff members are constantly stuck at their desks. No matter what information they need about their guests, they have to go back to their computer and this is a very outdated practice. This is especially important when you consider modern guests who want mobile options and want everything to be done simply. With a cloud-based hotel PMS, the life of hoteliers is made easier. Operations are streamlined and simplified while reducing the need to do things manually. Furthermore, the system can be accessed through any device, anywhere. An all-in-one solution enhances all these capabilities even further, as it offers various integrations within the system and staff members don’t need to jump from one software to another.
Even if the employees are able to learn how to use this kind of system, it could drastically decrease their productivity and make their jobs more difficult, which is the opposite of the final goal. With new all-in-one cloud PMS solutions such as mycloud, the system can be customized to your current operations and change very little in your processes, meaning that employees can easily get used to the new system. At the same time, these kinds of systems also come with an adjustable interface and every employee can set it up to their preferences.
They don’t require any hardware equipment, no cooling equipment, or on-site servers, so not only does cloud PMS save money, but it also saves space. However, even though most cloud solutions are easy to install, companies usually need IT professionals to configure them and maintain them. The new generation of web-based hotel PMS solutions addresses these issues. Their implementation requires no technical knowledge whatsoever and anyone with basic computer knowledge can handle them. The best features of cloud solutions, therefore, include:
Conclusion To sum it up, not all cloud-based hotel PMS solutions are made equal and just because one carries the etiquette “cloud” doesn’t mean that it will actually improve your hotel operations.Your hotel property management system needs to give you all the tools you need to manage data and operations without requiring any additional effort or investment on your part. Source: https://www.hospitalitynet.org/opinion/4093449.html The unexpected episode of Covid-19 (informally called Coronavirus) emergency moved New Year like a tropical storm, including a layer of frenzy and gloom to the hospitality business which should be occupied and prosperous.
As indicated by STR, the normal occupancy rate started to decay essentially and constantly from January, tumbling from the pinnacle 70% to under 10% contrasted with a normal occupancy of 55% in earlier years, the Covid-19 plague has made incredible injury the hotel business. In the meantime, in accordance with the countries call to “lessen pointless travel”, the quantity of vacationers likewise diminished pointedly. Notwithstanding dropping all local and global travel, the Aviation Administration with the assistance of lodging reservation programming and a few OTAs, amended bundles, discount approaches and deferred charges because of reservation changes, retractions and expansions. The pestilence is relied upon to project a genuine and enduring effect on the hospitality business for the time being and in the following three to a half year, and is probably going to recuperate in a half years’ time. Because of the concealment of client request during the scourge, the business is required to confront a time of concentrated interest discharge after the plague, in view of encounters from SARS in 2003. How to rapidly and precisely catch the adjustment in client request, how to plan a comparing client experience, how to transform emergency into circumstance and how to take advantage of the lucky break for advancement? These have become the key difficulties for hoteliers to consider. Concentrate on changes in customer experience This scourge has presented numerous factors that are as of now hazing up the possibilities of the accommodation business. During the pandemic, Safety measures, social separating and contactless administrations, have suspended the “way of life of sharing”. In addition, because of confined movement during the plague, the lodging business should get ready for a noteworthy increment in the travel industry request after the pestilence. How inns organize their assets and adjust to this unexpected increment while ensuring administration quality is basic to their endurance. Because of the vulnerability of the adjustments in client needs after the pestilence, inns need to audit their current inn PMS frameworks and administrations offered in order to adjust to the adjustments in client experience. Eateries in lodgings may begin introducing advanced QR Menu and advance contactless conveyance for in-room-feasting, and structuring menus in single segments instead of a sharing size. Concentrate on the switch in client observations Because of this adjustment in shopper thinking, lodgings need to make modifications in a convenient way, for example an arrival to the nuts and bolts of inn principles and advance the significance of cleanliness inside the association. With high cleanliness principles set up, accommodation property can advance their dependability in picking crude materials and make a “sheltered” picture of the inn’s F&B contributions contrasted with independent cafés. This assists with imparting more noteworthy acknowledgment from the area and create more F&B income from the hospitality business notwithstanding hotel guests. Concentrate on the move in utilization designs So as to help powerful control of the pestilence, most clients abstained from looking for goods face to face, depending rather on conveyance administrations, in this manner quickening the improvement of online deals and advancement. Likewise, since it isn’t prescribed to go out, clients’ social needs have moved on the web, and therefore, numerous entrepreneurs and people have been utilizing web based life to advance items or offer way of life by means of live communicate and online association. Concentrate on quality resource the executives The pandemic has highly affected the whole accommodation industry and has even prompted the total conclusion of certain hotels because of absence of income support. For such resources, some inn proprietors may think about selling the properties, while different survivors may look to rebranding or remodel to reposition and improving intensity. How hotels ought to work with a practical improvement model after the pestilence takes the attention on contenders’ reaction methodologies, however more significantly a top to bottom dive into the qualities of client needs. Somewhat, improving brand culture and administration principles to adjust to client needs is basic for some free inns. Lodging proprietors and administrators need to audit the situating of the brand so as to get a handle on the necessities of the objective market all the more precisely. Furthermore, inn proprietors likewise need to upgrade resource procedure, revamp or remodel high possible resources, and improve resource seriousness to oblige changes in client needs. For failing to meet expectations resources, they should be appropriately managed in a convenient way so as to safeguard and upgrade the centre of the advantage portfolio. The COVID-19 pandemic has disrupted almost every industry, and the hotelier industry is probably facing the most massive blow. While some people can’t travel because of the lockdown, some are scared to do it in the first place. There are people who still want to travel, but they can’t. Restrictions are in place not just between countries, but within certain states as well.
Since the hotel industry depends on your people traveling, they are losing power to attract customers. But there are some options. Certain practices can help you recover from the COVID-19 situation. You need to make your guests feel safe by ensuring minimum contact between guests and minimum contact with service staff, and a clean and properly sanitized environment. Let’s take a closer look at several strategies able to help you come through these hard times. Implement Protection Protocols At the start of the pandemic, we only knew a couple of things about COVID-19, but today, we have plenty of actionable information. The newest COVID-19 findings relevant for hoteliers are those about preventing the spread of the potentially deadly virus. Implementing protection protocols should be your first step towards recovering from the current situation. First off, social distancing is paramount. You need to place markers in the lobby area and ensure a safe distance between tables in the restaurant. Then, you should implement a housekeeping policy where rooms are sanitized after the checkout. Lifts have to be cleaned regularly. Also, you can send food and beverages directly to the customer’s room instead of forcing them to come down. Why is this important? Safety practices such as contactless hotel check-in and contactless dining send a strong message. You can even check your guests’ temperature on their arrival. You will appear as a brand that cares about the health of its guests and puts their safety above all else. Now is the best time to adopt new technologies to streamline these activities. Yes, it may initially put some extra pressure on your staff, but in the long run, it will pay off. Especially now, when we are being told that we may have to learn how to live with the virus. Use of Contactless Technology Hotels have always been at the forefront of adopting new technologies that are beneficial to guests. However, during this pandemic, hotels need to adopt new practices to let the guests bring their own device (BYOD). So, offer contactless check-ins, where customers can do a pre-check-in, even before they arrive at the hotel. You can install a kiosk at the hotel to avoid contact with the staff. By doing this, the customer can just collect his or her key and go to their room. Thus, you will provide a completely contactless service. You can offer additional services such as ordering food and beverages, housekeeping, room service, through a digital menu they can access on their phone. You can also offer payment services this way. All these services can be provided through a third-party value-added platform, like SMS & payment gateways. The point is that guests do not have to reach the front desk to pay bills. Instead, they can take care of it from their own phone. Keep Your Target Market Informed Anything that you do internally to make your establishment safe and secure for your guests will be futile unless you talk about it. The reputation of your brand no longer matters, at least not to the same extent as it did before the COVID-19 struck. Now, you will have to extend your brand image and communicate once again, what makes your brand stand out. The guest health and protection safety measures can easily be your strongest point. Your strategy should reflect your blog, social media, paid ads, and event listings. Don’t hold back. Talk about COVID-19 and its implications on travel. Give your potential guests guidelines on how to stay safe. List out all the measures you’ve implemented on your blog. People are very well aware of the novel coronavirus. If they decide to travel after the lockdown, the chances are they are going to pick establishments that value their health and have measures in place to keep the guests protected. Protect Your Staff Unfortunately, many hoteliers are struggling to keep the staff on the payroll due to the losses this season. While this is out of your control, you should give your best to protect your staff. If you had to let some people go, you’ve probably kept the most experienced employees. You can’t afford to have them on sick leave now that you plan to recover your business. The good thing about it is that the same distancing rules that apply to guests apply to your staff as well. But this is only one side of the “protect your staff” strategy. You’ll need to manage your inventory of sanitizers, gloves, and masks. Keep the inventory stocked to prevent having to temporarily deny some of your services to your guests. Check the health hotelier union’s and local government’s protocols. Make sure to abide by all the rules to avoid penalties. Set Realistic Expectations Some expert’s forecasts look promising. It appears that it will take anywhere from 6 to 10 months for hotel demand to recover. To devise a hotel recovery strategy, you need to set realistic expectations, mainly in terms of your financial plan. Many governments have offered hoteliers financial help as the response to COVID-19. Look for such programs in your country, and feel free to use it to financially support your establishment. Furthermore, to ensure your business continuity, be brutally honest about the estimated downfall. All this data will enable you to set realistic expectations and make data-driven business decisions. You may have to reduce labor costs and limit operating hours to a minimum. If you are struggling, you will have to identify non-essential spending, reduce it, or eliminate it. Even though the situation seemed grim at the start of the pandemic, the good news is that hoteliers can recover from the COVID-19 situation. Implementing measures to promote staff and guest safety and health, such as contactless hotel check-in and contactless dining, goes a long way. As you can see, you will have to set realistic expectations, forecast revenue, and keep a tight operation. Source:https://www.mycloudhospitality.com/blog/covid-19-and-tourism-what-hoteliers-can-do-to-recover-business The world is still struggling to figure out a definitive solution for the novel corona virus pandemic, social distancing, maintaining hygiene and washing hands is the only possible significant solution found to break the chain until now.
This, however, has impacted the restaurant business to adapt new health and safety measures. Post-lockdown, restaurant owners cannot expect to welcome the same footfall with just masked waiters, creating more distance between tables, Acrylic glass sheets. As few countries are opening up for public activities post COVID-19, we are able to get a glimpse of returning to a normal life. One of the biggest change we see is disposable paper menus are getting replaced by digital QR Menu that can be scanned by customers own smart phone. In this post we talk about few tips to help restaurants adapt hotels to plan and innovative ways to serve their diners. Speeding Service with Digital POS Technology has its advantages in any industry, with organizations actualizing new technologies to improve their activities and reduce uneconomical aspects. Restaurants have been turning to advanced POS for speeding up requesting procedures and serve more diners once they re-open their restaurants. Advanced POS’s can be operated in smart tablets, touch mounted terminals and self-serve QR code Menu to quicken ordering, limit human contact and make table help increasingly productive. Full-service restaurants can prepare front-office staff with smart tablets stacked with cloud-based POS, permitting them to send orders to the kitchen on the fly, disposing of paper tickets by transmitting orders legitimately to kitchen display system. This can improve order quality, as kitchen staff can better understand the diner’s customization and prepare accordingly. Such engagements empower waiters to serve more customers, as well, gaining them relationship with diners and improving the restaurant with more income. Smart contactless QR Menu’s allow waiters to limit their interaction and allow diners a more private space and time to spend with their loved ones and also understand the recipe better before placing an order. Your restaurant staff can utilize QR Code Menu to acknowledge the order, as well, showcase the offer of the day , specials of restaurant etc. This increasingly smoothens the work process and ensure there is no unwanted delays, building dedication, and a few POS terminals even let restaurants split bills and pay with smart wallets or contactless cards for more contactless experience. Overseeing Menus Overseeing Menu and analysing can help restaurants understand what diners are offered and what they prefer, helping restaurants better deal with their menus and customize offers based on popularity things. Advanced cloud-based POS programs can help you analyse which food or beverage are bought frequently, helping food & beverage business in recognizing diners top picks that ought to be held during menu changes. This information will help figure out menu and adjust accordingly. Restaurants that make changes to their menu and prices frequently can likewise implement Digital QR Menu and POS system and update to every customer of their offers and new changes frequently. This social distancing has changed the diners expectation and restaurants need to be quick in adapting to the diners need to stay ahead of their competition. Want to see how cloud advanced POS system with smart capabilities can help your restaurant improve revenues, talk to one of our experts and we will show the way. Hotel revenue management strategies are crucial for improving every hotel’s bottom line. It all starts with excellent guest experiences, as they inspire customer loyalty, and that loyalty leads to more recommendations and naturally more revenue. To create outstanding guest experiences, you need to be customer-centric, streamline your daily operations, work with detailed performance and customer data, and provide high-quality services. This is all something that big hotel chains have been doing effectively for years, but it has been a challenge for many smaller chains. Luckily, artificial intelligence is here to level the playing field. What Is the Future of AI in Hospitality? AI is revolutionizing the hospitality industry, completely changing the way hoteliers work, and taking customer experiences to a whole new level. It helps hoteliers predict trends, optimize their prices, maximize occupancy, streamline their daily processes, personalize the guest experience, and much more. It helps them provide truly delightful experiences, and improve their bottom line, which is why AI isn’t going anywhere anytime soon. More and more hotels are bound to start implementing it, as it has the power to completely transform their business. Why Is AI Being Adopted by Hoteliers? Hoteliers are adopting AI precisely because of its power to improve guest experiences and streamline business processes. When you integrate AI with your hotel software, you can start personalizing interactions with your guests on all the platforms you use and start generating a lot more revenue. Needless to say, personalization leads to repeat customers and loyalty. What’s also great about AI is that it’s available to everyone. There are more and more hotel software solutions with integrated AI, not to mention that anyone can now create their own AI-powered chatbot for 24/7, real-time communication. How Hoteliers Are Increasing Revenue by Using an AI-Integrated Hotel PMS Whether you’re a hotel owner, hotel manager, or hotel revenue manager, be sure to follow in the footsteps of successful hoteliers who are using AI-integrated hotel PMS to boost their revenue. These are the steps you should take. 1. Personalizing Guest Experiences With a hotel PMS fueled by AI, you can send helpful special offers to your guests at the right time of need. The software will use machine learning to learn about your guests’ needs and preferences so that you can meet them effectively. What’s more, you can use an AI chatbot that will be available 24/7 for all the questions your guests may have. AI chatbots provide instant, real-time answers, and can interact with hundreds of users simultaneously. 2. Removing Friction from the Booking Process This is also where an AI chatbot integrated with your hotel PMS can be useful. It can make the booking process completely frictionless, enabling people to book a room in a matter of seconds, freeing up time for your staff, and saving you money in the process. An AI-based web booking engine can suggest upgrades, sell services based on room selection, and if it’s a repeat guest, it can look at their preferences and make recommendations to upsell accordingly. This not only provides a unique guest experience and a great deal of personalization, but it also helps improve revenues and ARR. 3. Optimizing Pricing and Maximizing Occupancy Seasonal changes and holidays lead to various demand fluctuations in the hospitality industry. With AI, you can maximize your hotel occupancy, and optimize your prices, because AI can accurately predict trends and market changes. AI can predict room demands based on market conditions and events happening around the area, it can look at running trends on OTA’s and help hoteliers push or push down rates. 4. Analyzing Big Data AI uses big data to help you continually improve your booking platform, the services you offer, and the overall experience at your hotel. It helps you get to know your customers better and gives you feedback on improving your efficiency and performance. In doing all that, it saves you a lot of time and helps you reduce costs, ultimately enabling you to generate more revenue. AI can help personalize guest services and allow hoteliers to identify the correct services. This way, hoteliers can add more facilities based on guest preferences and the market segment they cater to. It can help improve RevPAR via recommendations and sales suggestions to customers, completely based on their spending patterns and earlier stay histories. 5. Enhancing Reputation Management Reputation management is a huge part of hotel revenue management. AI can help you learn what people are saying about you so that you can respond accordingly and keep improving your business. It can sift through social media, review sites, and various other platforms so that you can prevent potential PR crises before they even take place. Artificial intelligence is transforming the hospitality industry, so you should definitely jump on the bandwagon and join the revolutionary ride. Integrate AI with your cloud based hotel software, and start delighting every customer with outstanding, unique experiences that will compel them to keep coming back. Are you ready to embrace AI and take your hotel to the next level? Book a free online hotel management software demo right now, choosing the date and time that suits you best. Try the demo for free to see how it fits your needs so that you can make a wise decision. Source: https://www.hotelnewsresource.com/article106086.html |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2021
Categories |