When you are working in the hospitality industry, your customer satisfaction is naturally your primary goal. However, if your guests were satisfied with the accommodation and the service that you have provided them with, it doesn’t necessarily mean that they are planning on returning to your hotel.
So, what else can you do to make sure that your guests would want to come back? The answer is rather simple – you need to connect with them on a more personal and emotional level! If you really go an extra mile to show them they are valuable to you, their overall experience with your hotel will be more meaningful and they won’t hesitate to recommend your services to their families and friends. Cloud-based hotel PMS has quickly become one of the most popular automation tools in the hospitality industry, and it offers unique features to automate and benchmark service levels to help you achieve the aforementioned goals. So, in this article, you will find out more about hotel management software and how to quickly improve hotel guest experience. 1. You and your staff need to have high EQ EQ is short for emotional quotient, and people who have developed emotional intelligence are kind, thoughtful, and empathic. And – when you are involved in the hospitality industry – these are the most essential qualities you need to possess. It goes without saying that you and your staff need to be polite with your guests, but showing them that you really understand their wants and needs is what will keep them stick around for long periods of time. To make sure that your staff has high EQ, ask them how they would react in some imaginary scenario where empathy is required, and be sure to give them some suggestions and valuable feedback. 2. Carefully design interview questions When you are hiring new people who will be a part of your team, you need to make sure they have what it takes to really connect with your guests. That is why you need to include some real-life situations apart from the usual interview questions to determine whether they will react properly when some of your guests are dissatisfied or even angry about something. If the candidate doesn’t know how to handle problematic situations, chances are they won’t be able to deliver a great hotel guest experience. 3. Prevent technical inconveniences from happening If your employees are handling everything manually, mistakes are bound to happen. One of the most common of such mistakes is double booking, for instance. Luckily, if you implement hotel management software to your everyday operations, this will no longer be a problem, as the technology will help them ensure that everything is done the right way. 4. Make sure your guests feel at home What will contribute to your hotel guest experience the most is making them feel at home. That is why you and your staff should always address them by their surname, make sure that they have everything they need at all times, and ask some friendly questions such as “How are you feeling today, Mr. Jones?”, “Is there anything I can get you?”, “How are you enjoying your stay with us?” etc. Moreover, if you are expecting a family with small children to visit your hotel, you can prepare some toys or sweets for them, as a warm welcome. If, on the other hand, your guests are newlyweds, you can send a bottle of champagne to their room as a gift. 5. Get an insight into your guests’ preferences If you have many guests, it is difficult to remember what each one of them prefers. This is where cloud-based hotel PMS comes into play – this software system serves as a knowledge base in which you can include all of the important details about your guests, which will be available to all members of your staff at all times. For instance, your employees will be able to find out whether a certain guest has complained about something the last time they visited your hotel, and ensure that it doesn’t happen again. 6. If your guest are loyal – be loyal in return It is needless to say that you need to be respectful of all of your guests. But, when it comes to your regular, loyal guests – you need to make them feel more privileged than the others, to show them just how much they are valuable to you. 7. Make the booking process more convenient As we are living in the digital age, the majority of your customers will find it much more convenient to book a room online, rather than making phone calls. Cloud-based hotel PMS offers online and offline reservation and booking features, which will make this process significantly easier for both the guests and the employees. If you want to attract more guests, provide them with top quality services, and keep them coming back to your hotel, follow our simple tips, and you will quickly see the results! Also, don’t forget about feedback collection. Collect feedback during your guests’ stay not at end. This gives you the opportunity to improve things and nip any problems in the bud. Related Articles 1) Amazon Alexa Has Charmed Her Way into the Hospitality Industry 2) How to Avert Cancellations without Offending Hotel Guests
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Running a multiple hotel property is certainly difficult. Hotel operators need to juggle between room inventories, rates, reservations and offices which may prompt numerous blunders and loss of chances because of dynamic changes in room availabilities and rates. The central reservation office of multi-property is normally situated in a different location, therefore, observing and analysing interactions with the business becomes burden. This is the place a Hotel Software acts the hero as it gives a centralized control for overseeing group properties. The properties can be in abundance and situated in any location; you don't need to stress as the product deals with each usefulness, oversees offices and visitors. With regards to staff observing, inventory or rate management, taking care of outlets or improving visitor experience, even a single property battles without a PMS. What's more, for multi-properties, the management is bigger and if there are no adequate technology tools, it might result in serious slip-ups.
Prior, hotel operators of multi-property required various It infrastructure and systems to deal with every property, so hotel operators worked on multiple systems to monitor and keep every property's data sorted out. With the developing technology trends, hotel operators don't need to do this any longer as the performance and development of a property ought not to be obstructed by absence of technology tools. Most hotel operator’s stress over how to deal with various properties, we think the response to this lies in cloud hotel software. Why Cloud Hotel Management System? Investing in a cloud PMS gives you a chance to deal with all the member properties, their operations, business relations, visitors, travel agents and corporate customers from anyplace, with a basic internet connection. The cloud hotel software reduces the IT infrastructure and overheads that keep running over the properties in case of on premise system. Here are some of advantages of Cloud PMS: Better control - Multiple properties can be centrally managed from a head office and admin can view and edit room rates, inventories, reservations, POS, reports and more. Along these lines, you have one hand that does everything! Central Distribution - Rate management and distribution for the multiple properties can be done from a central reservation office or head office. Increase guest experience - The guest information like social trends and preferences are saved so that the member properties can use it to give a wonderful encounter to the guest before his/her arrival. Cost and time saving- Since the properties get controlled centrally, it fundamentally cuts down the costs like IT infrastructure, staff, set-up, training and retraining costs. Hoteliers can spare a great deal of time since activities are automated. Anytime Anywhere Access – Hotel operators will almost be able to check-in/out guests, monitor housekeeping details or peruse through reports regardless of whether they are absent at their property. Since cloud requires only a fundamental internet connection, it very well may be browsed from laptop or tablet. Benefits of myCloud PMS to Multiple properties mycloud PMS has an easy to-utilize dashboard with a drop-down menu that lets you effectively include the properties and pick the one you need to access. Additionally, you discover all the pertinent data, for example, the information, revenues, reservations, reports, guest history in a single screen. Our PMS gives you a chance to access the member properties which give a superior control over your business. A portion of the brisk highlights mentioned below:
Running multiple properties is an extraordinary business choice yet any sort of deferral or mishap in communication between properties or real-time booking updates can prompt genuine brand harm. Cloud based hotel PMS comprehends this test of dealing with numerous tasks and the simple to-adjust features will enable you to assume great responsibility for the different properties with not so much mistakes but rather more confirmation. Recent evolution of internet connectivity and current innovation revolution, one would believe that the hospitality industry is finally entering a golden age. Advanced nomadism has already been established as usual way of doing things of this generation, while day in and day out accessibility is no longer a matter of discussion. Be that as it may, rather than an advanced renaissance, hoteliers without a best hotel software and technology are encountering deteriorating safety issues.
The most recent features from the business are spreading the word of frequent phishing rates, information hacks and security beaches. They are evidently incurring significant damage on luxurious hotels and small hospitality businesses alike, consequently debilitating individual brands as well as the industry overall. It's certainly a reason for concern, though it is not a reason to panic, as reliable Hotel technology solutions really do exist. The accompanying is the main hospitality Wi-Fi security agenda you require. Everything Starts and Ends with SSL, PCI Compliance and GDPR When cyber-security specialists discuss PCI compliance, they don't mean it as a professional tip or a discretionary rule. For all organizations in the hospitality business, PCI compliance is compulsory. You simply can't anticipate that your guests will entrust you with their own data without security affirmation. GDPR or The General Data Protection Regulation is fundamentally a law that deals with data protection and security everyone that lives in any nation that is a member from the European Union. Generally, it regulates any sort of personal information that is sent out outside the EU. Fortunately, that is the place a solid hotel PMS software business enters the scene. We'll speak more about the technology these organizations provide later, since for now, you require their expert assessment on overall security standards and on PCI complaint techniques you should utilize for thorough coverage. Software Security Is of Utmost Importance Wi-Fi technology isn't especially complex, which is a reason more to keep it updated consistently. Yet, it's not just Wi-Fi devices that can be vulnerable to cyber-attacks. Laptops and computers are just as equally obvious targets, and their security calls for reliable firewalls and regular system updates. In the hospitality business, the most essential part of a security protocol is dedicated hospitality software. Whatever you use for dealing with your business and storing away your guest information, be that a simple CRM or a more detailed cloud-based hotel PMS, you should ensure that it's always Up to date. All hotels need to keep two separate networks, one for any internal operations and administration systems, and another for any guest’s network or third party app that the hotel is being referred to offers to their guests. Trusting the Software Maintenance Expert If your guest information is being stored on the cloud, there's extremely very little you can do about keeping it all safe on your own. Each reliable hospitality software organization that offers cloud-based Hotel PMS solution gives day in and day out specialized help and does regular software maintenance on your behalf. These companies are maintenance and security specialists, so there's no requirement for you to interfere with their job. However, you should keep an open exchange with their technical help, remain informed about their detection and prevention services, and apply them on all guest networks if fundamental. Here are a couple of things you should look out for:
Encryption Is Vital for a Safe Environment Each and every digital channels that you use for both inside and external communication must be legitimately encrypted. It's valid that encryption can be cracked too; however it's perfectly natural that encrypted network gadgets can't be broken as easily as those with no layer of protection at all. The issue is that Wi-Fi encryption has a tendency to complicate things for guests. In a larger hotel environment, it can slow the connection down and cause problems for incompatible gadgets. It's as yet essential for digital security; however, consider utilizing double connection equipment that supports multiple networks. Role-Based Access Brings Complete Control All the best cloud-based hotel PMS systems, CRM suites, and BPM tools offer enterprise grade security features includes that keep guest information and business intelligence under the lock. Safety issues that used to discolor the cloud computing name have been illuminated a while prior, so there's nothing to worry about. Here, it is important to specify secure interfaces, implying that all systems should work seamlessly with each other, yet they ought to have a protected firewall connect amongst them, and every system ought to be facilitated on separate network systems. What you can do to build an extra layer of protection around these systems is to build up a role-based access control. Essentially, to encryption, it works with unique credentials that are allotted to each individual from the staff, while likewise giving you a choice to limit access to the individuals who needn't bother with it. Building a Culture of Security Awareness With a hotel Wi-Fi being a public access network and with staff PCs enabling access to the cloud database, the concerns about cyber safety in the hospitality business are unquestionably not something to underestimate. Indeed, even with all safety measures set up, the hotel network can still be vulnerable. The certain approach to prevent cyber attacks is, consequently, an holistic approach that incorporates both reliable technology and security awareness. Make sure that the all of your employees are prepared to utilize software and internet in a safe and responsible way and that all guests are encouraged to do likewise. In the hospitality business, cyber security suggests not only trustworthy Wi-Fi equipment, encoded networks and reliable cloud-based hotel PMS technology, but also security awareness. As long as you stay educated and informed on the latest threats, you will be the main firewall that your guests require. For many hotel businesses COVID-19 pandemic has created a nightmare and many of them are still experiencing a revenue loss and low occupancy but there are ways a hotel software technology can help hotel operators to rebuild customer relationship and provide safe and memorable stay.
In this blog, we discuss few hotel trends that will help hotels meet guest expectations that has been raised from the crisis. By utilizing these strategies, hotels can personalize guest services and boost their revenue. Contactless Check-in & Check-out Contactless technology grew as an extremely an important trend and has becoming a necessity when running a business during COVID-19, this trend will continue even after pandemic is over. By using contactless services, hotels can encourage guests to interact with your property well before they reach your front door, and hotels can gather all the guest preferences and use this data to personalize guest experience. By using a contactless technology guest can complete all their registration process safe, seamless and convenient check-in experience. Since Contactless services will help your guest complete all details online so physical contact is limited and physical distancing is maintained, so both your guests and staff are healthy and safe. Flexible Cancellation Policies The corona virus crisis is rapidly evolving, so health departments are applying various restrictions, so hotel operators should understand customer needs and must create a flexible cancellation policy. Many travellers are still hesitant to book a property that doesn’t offer a free change or cancellation in case of a guest falls sick or countries apply restrictions. Hotels need to rethink of their non-refundable rates and cancellation policies and if someone is changing their booking to a later date. Hotels should start offering a credit voucher and for loyalty programs, expiry dates should be extended considering lockdown. Spa and Wellness Packages Post COVID-19 guest are well concerned about their health, offering a well sanitised spa and wellness package great value add for a guest’s mental, physical and spiritual health. If your property doesn’t have a spa or without on-site amenities, Hoteliers can tie up with a local yoga, gym and spa studio or consider an organic product distributor to offer a discount to your guests as well you can support other local organisations to improve revenues. Concentrate on Local Travelers While many continues are experiencing restricted and decreased international travel, hotel operators need to focus on domestic travellers to raise revenue from local guests. Hotel operators need to create strategy to welcome local guests and nurture a local community and offer them a dream vacation. For local creating a budget friendly packages who are stressed by the lockdown and are looking out to travel with a limited budget. Sustainability The Coronavirus pandemic taught us how important it is to work together, with everyone helping each other to get out of pandemic. This is applicable for sustainability; each and everyone needs to work together towards a healthy planet. Hotel operators need to implement and connect your hotel software technology with smart IoT devices, like smart lighting, thermostats, auto climate controls and more. Hotel operators should rethink of using food waste, single-use plastics, minimizing use of Paper’s and save water which are few sustainable practices to support a healthy world. While world health and economy had a major impact by the Pandemic, It also propelled world to reinvent and find advancement in technologies. By following the above hotel trends hoteliers can provide safe and personalized experience to their guest and build their guest loyalty and maximize revenue during pandemic. In the hotel industry, traditional accounting management practices have been a standard for a long time. However, there are various examples of other industries like the hotel industry using strategic management accounting or SMA successfully.
Through those visible benefits, the hotel industry is slowly getting on board with SMA as organizations are looking to improve their performance and strategies. Strategic management accounting allows a company to determine and implement business strategies while considering both internal and external factors in a certain industry. Simply put, in this a highly competitive hospitality industry, and hotel managers need to look beyond their organizations when looking for ways to increase profitability and remain competitive. Here is how SMA can help them achieve this. 1. SMA brings front-office & back-office together Strategic management accounting hotel software is a comprehensive solution which allows for better accounting. However, this is not the only thing you can expect. Hotels can do all of the accounting tasks while at the same time following up on the strategic goals of the whole company. To strategize properly and reflect on their performance, hotels need to have a clear picture of all their finances. This is why these hotel accounting software solutions give managers a uniform platform where they can look at their front-office and back-office as a whole and separately. This is important because, in the hotel industry, it can often be difficult to decern whether a certain task is a back-office or a front-office task. Additionally, when looking at them together, it is possible to pinpoint irregularities, see how overall finances are organized and adjust operations to align perfectly with your goals. 2. Improved cost management First of all, strategic management account hotel software can help managers understand which of their costs reinforce the position of the company and identify those that weaken it. Simply put, it can be used to quantify which costs help achieve strategic goals, which have no effect, and which hinder them. With SMA software, managers can do a cost analysis on different levels based on:
For example, a hotel might be spending a lot of resources on finding new guests. However, if it’s difficult to establish and maintain good relationships with them and most of them never return, it means that the customer experience is lacking. It’s not enough to just get more people through the door, you have to improve their stay as well. Happy guests will always consider returning to the same hotel again. 3. Gathering real-time information One of the essential issues in hotel accounting is real-time accounting information. Having daily or weekly accounting insights is crucial when recognizing new issues, developing potential solutions, and achieving better resource allocation. One of the biggest mistakes is thinking that some income channels are performing better than they actually are. Similarly, hotel managers make a mistake thinking that some costs are smaller than they actually are. With this kind of hotel accounting software, managers can easily and quickly see how different channels are working. They can even monitor different hotels in the whole chain and easily have insights into everything that is going on while being able to compare performances. 4. Consolidation & management reporting SMA hotel software provides centralized workflow monitoring. They reduce the time required to consolidate and help make better business decisions. They also allow acquiring all important data throughout various channels and consolidate it separately but also on the whole. Having this kind of information makes it easier to draw valuable conclusions and make tangible business moves that will bring the whole organization closer to its goals. SMA software provides comprehensive portfolio management with a lot of flexibility and managers can take budget data and forecasts from all of their hotels and bundle them into a consolidated and clear piece of information. This kind of consideration can also help reduce costs on various purchases that are not urgent and help prioritize towards increasing profitability. SMA hotel accounting software is the future and there are already available solutions that can be utilized by managers to manage their accounts. Each year, there are more and more hotel chains relying on these solutions to improve their business performance and you should be looking to take advantage of them as soon as possible. In the hotel industry, nothing is more important than making guests happy. Nothing that is, except keeping them safe. This is relevant no matter what the issues are and whether technology is involved or not. It’s every hotelier’s worst nightmare: a data breach that shatters the brand’s reputation and destroys guest trust. In the past, managing data security as a hotel owner may not have been a priority - but it is now - and should be top of mind. There was an article in Yahoo news back in January about hackers that took not only the hotel but all of its guest’s virtually hostage. They did this by hacking the hotel’s property management system (PMS). Unfortunately, in most hotels, all technology is interdependent, and as such, they were able to lock the guests in their rooms, or out of their rooms as the door locks were integrated with the hotel PMS Software. The hackers demanded cash, and they got it. Though this makes for an interesting news item, the ramifications of such a hack are far and wide. In a report researched by Sky High Networks, the percentage of organizations that experience at least one threat per month from data exfiltration (hackers) is 49.8%. Over the last ten years, nearly 1 billion consumer records were stolen through data breaches in the United States. That is a lot of hacking! As cloud usage continues to soar, we can rest assured that these percentages will increase. There are also several different types of attacks; these include Point of Sale intrusions, Denial of Service attacks, like the one mentioned above, and Insider and Privilege attacks, perpetrated by those who have rights within the systems. Over the last ten years, nearly 1 billion consumer records were stolen through data breaches in the United States. However, we are beginning to trust cloud-based solutions more and more every day. When you think of it, we use OneDrive, Salesforce, Skype for Business, Exchange online and Cisco WebEx without even thinking these are cloud solutions. We also pay online using personal credit cards on sites such as Amazon, eBay, and the list goes on and on. This does not mean that we must stay vigilant, it only means that people are becoming more and more comfortable working and transacting with POS solutions they cannot touch or feel. In the hotel industry, we are lucky to have so many technologies to choose from and an even larger number of companies delivering these technologies to our industry. This, however, can make the decision process regarding the purchase of new technologies quite daunting. When looking for a property management system (PMS), which is the beating heart of your hotel, many variables must be considered. Feature/functionality ranks highest on the list, but security should be a very close second. A cloud based PMS can be more secure that an on-promise based platform. One may not think so, but this is indeed the case. Most reputable cloud-based solutions use powerful encryptions. These encryptions are very strong and cannot be easily defeated. The trick is choosing the right multi-layered security approach for your hotel. Having a multi-layered approach ensures that there are many failsafe measures in place that will enhance the overall security of your guests and your hotel. So below are some criteria that you should consider when looking for a robust a security conscious Cloud PMS. Choose a Cloud PMS that: Takes liability away from the hotel and to a large some extent from the PMS vendor by using tokenization – this is where the PMS does NOT store or transfer any CC numbers) Utilizes P2PE encryption - is a payment security solution that instantaneously converts confidential credit card data and information into the indecipherable code at the swipe of the card to prevent hacking and fraud. Plans a switch to EMV or known as “chip and pin” outside of the US – this is the technology used by many credit card companies and is being rolled out in the US Ultimately you need to choose the best technology for your individual property. When you decide to switch to a new PMS, consider one that meets your current needs while addressing issues that may arise in the future. The future holds great innovation that will have a beneficial impact on the hotel industry, but it can also be intimidating and scary when that evolution is moving so quickly. But it doesn’t have to be. If we set the bar high enough and we're using it to solve problems, technology is just a tool to personalize the guest journey and achieve a 360-degree view of the guest. The COVID-19 Pandemic has caused many governments globally to enact additional safety guidelines to hospitality and accommodation units to prevent any further spread. People are slowly returning back to their everyday life, despite coronavirus is behind us. Property managers need to adapt to the new hotel software technology and ensure hygiene, cleanliness, sanitization and social distancing. Evaluate your Current Plan of Action and Cleaning RegimenProperty Managers value high tender loving care. Proactively guaranteeing legitimate sanitation all through the property to forestall the spread of concerning germs and infections is no exemption. Exhaustive planning and execution over all offices won’t just amplify productivity, yet will guarantee a unified, associated culture during times of crisis. Occasionally, pioneers ought to gather their team to walk the property, assess zones of concern and make an activity plan for development. During times of lower than typical inhabitance or request, property operators can utilize the chance to update the property’s environmental factors without significant deferrals or disturbances in service. Think about Increasing Hotel Deep Cleaning EffortsDespite global health crisis concerns like Corona virus, properties might need to consider extra thorough profound cleaning and cleansing protocols in rooms just as all through the property to moderate risks. While expanding profound cleaning efforts, think about the accompanying:
Consider Putting a Pause on Cleaning Opt-Out ProgramsRegardless of whether for green endeavors, loyalty activities or primary concern sparing endeavors, cleaning opt-out programs have been on the ascent. Be that as it may, as you are reconfiguring your property’s SOPs and modifying cleaning measures, you may likewise need to evaluate the new well being danger of trading off defensive endeavors in the midst of an expanded danger of COVID-19. Notwithstanding dirtier rooms, there can be different drawbacks to opting-out day by day property cleaning. Having a wandering group of room specialists gives a few significant advantages that may some way or another go neglected. Since maids are regularly first to get support and security issues, it’s acceptable to have somebody keeping an eye on accommodation property each day. In conclusion, since accommodation properties is one of the most widely recognized protests from guests on travel review sites, the requirement for an efficient cleaning process is must for each hotel. When wellbeing concerns like Coronavirus are progressively predominant, guests might be on high alert with regards to fulfilling their cleanliness standards. Make best use of Your Hotel TechnologyWhen property run on manual procedures, they are inclined to support blunders and miscommunication that can cause delays and disappointing conditions. The correct cloud based hotel software technology can be a powerful tool in the decision-making process by coming to over the entire ecosystem to coordinate proactive undertakings, for example, computerizing room assignments, plan turnovers and re-prioritizing work. During uncertain times, the requirement for productive process and best practice rules are an absolute must for each hotel. In the event that your property is encountering a downturn because of COVID-19, utilize the time as a chance to better your property, staff and methods. This will eventually upgrade the guest experience, improve brand reputation and rouse extraordinary stays over and over. Mycloud Hospitality Platform Delivers Exceptional Value with Integrated Channel Manager Offer1/8/2021 The multi-award winning mycloud hospitality platform from “mycloud hospitality“ delivers a wide range of benefits to businesses in the hospitality sector. The cloud-based hotel management software enables hoteliers and other hospitality businesses to enhance their operational efficiency and drive up profits, all through one integrated solution. And for customers who buy the innovative hotel software package before 31 March 2019, the benefits are even greater, with the integrated channel manager and mobile web booking engine are thrown in for free and setup fees reduced by 50%.
mycloud delivers a comprehensive solution for hotels, motels and Airbnb operators, from those with a single establishment all the way up to globe-spanning international chains. The hotel software includes everything from guest-facing services and front desk operations to a complete back-office. An e-POS system and housekeeping and guest/maintenance service management tool allow business managers to streamline their services, maximizing both efficiencies and revenues through the delivery of smart metric reviews and chain-wide review analysis. The SaaS-based, integrated, fully automated nature of mycloud means that it also delivers outstanding financial planning capabilities, as well as handling tasks as varied as a central reservation system, multi-currency transactions, guest sentiment tracking, email marketing, food and beverage expenditure control, central guest profiles, central travel agent /corporate profiles, and the delivery of intel on competitors’ rates. Prologic First Vice President – Cloud Services Deepak Chauhan explains, “We are delighted that mycloud has gone from strength to strength since we first developed it. Now, with several awards under its belt, we want our hospitality cloud solution to benefit even more businesses, so are offering a special discount package until the end of this month, with 50% off setup costs and free integrated channel manager and our cutting edge latest mobile web booking engine. It’s our way of sharing the advantages of mycloud more widely across the hospitality sector.” The integrated channel manager allows hoteliers to automate distribution to OTAs, making it easier than ever for establishments to work with Expedia, Late Rooms, Booking.com and the like. The mobile web booking engine, meanwhile, delivers a slick, user-friendly experience for both staff and guests. With a tiered pricing structure in place, mycloud is already budget-friendly. The March offer means that the comprehensive platform provides even more exceptional value for money. Using mycloud means that hoteliers can manage their businesses with ease. For those running chains, the system’s ability to manage reservations across properties via CRS is invaluable. And for all hoteliers, the guest journey management functionality allows for the delivery of a seamless service at every point. Book Your Demo Here Hotels are always looking to perfect and improve the experience of their guests. After all, this is a vital part of their business. Technology is a driving factor in many industries, and this includes hotels as well. However, as a hotel owner or manager, you need to understand that you can use technology in two ways.
You can provide on-site gadgets like smartphones and large smart TVs to improve the experience. But on the other hand, you can also use technology to enhance your operational processes. The whole guest experience starts when someone reaches out to you and until the end of their stay. There are so many ways that guests can start interacting with hotels before they’ve even made a decision. It’s up to hotel management to ensure that they provide the right experience at every possible touch point. Web Booking Experience A quality hotel PMS solution can improve your guest’s experience in many ways. Instead of having to hire a third-party agency to handle your booking or talk to people on the phone regularly, you can let guests do this online. When you set up a website connected to a hotel PMS, it makes things so much easier for guests and hotel management. Online booking is always available, and a website never goes down. This means that people can book rooms when it suits them. From the hotel’s perspective, this makes things easier as managing bookings becomes simpler. Potential guests can always see which rooms are available, when, and pay for their accommodation right away. Guests can also check out the pictures of rooms before they arrive. Some hotels even use virtual reality to bring their rooms closer to guests. Modern Hotel Guests are Tech-Savvy The present and the future belong to the millennials and generations after them. All of these people are tech-savvy. They use phones and computers daily. They are used to doing things in the digital world. For example, a typical millennial will always prefer booking their stay online rather than calling on the phone. This is why hotels offer smartphones for their guests, digital consoles, IoT gadgets, and various software solutions. Tech-savvy generations like these things, and they make them feel even more comfortable. This is why web booking has become paramount in the modern hotel industry. Post Booking Contactless Experience On the other hand, software like mycloud Hospitality lets guests check-in or check-out in an entirely contactless manner after booking their stay. It also has a Qr menu for on-premise restaurants. You only have to confirm their action or set up the tool to do this automatically. Contactless check-ins allow guests to use mobile apps that are integrated with the hotel PMS. They can arrive without having to rely on anyone. Furthermore, these same apps let guests hold their digital keys through which they can always enter their rooms. In simplest terms, guests don’t even have to talk to anyone when they come to check-in. All of the information they need is within their mobile device. This is what contactless experience is all about. Provide Personalization Through Technology Guests are more demanding than ever before. One of the best ways to provide a fantastic experience that they will remember is to offer personalization. With modern hotel management software, you can see all of the relevant information about your guests. You can see their preferences, interests, likes, and dislikes. Track all of their interactions with you in real-time and see what they like. For example, if someone eats the same breakfast for a couple of days, you can surprise them with a complimentary breakfast with their favorite food. On the other hand, the same app that your guests are using lets them order service or book meals at the restaurant. They can even pay for their service through the app. Having guests on a single platform is also a good promotional opportunity. Hotels often suggest events, attractions, or special offers they don’t want to miss. Cloud or no Cloud? For many upper management leaders, the first issue concerning technology is whether they should get cloud solutions or install on-site software. We will say it right away that you should go with cloud solutions. Cloud software is always operational. This means that guests can use their app to check out services, promotions or pay for something at the hotel. They work in real-time and let everyone get updated instantly on the latest developments. This is especially important for the guest experience. Hotel staff needs to react quickly and give timely service. On the other hand, here are some other benefits of cloud solutions. Cutting Down Costs When getting cloud software, you only have to pay for what you use. If you need three people using the software, you will only have to pay the subscription for them. On the other hand, you only pay for the amount of storage you need. No Maintenance Required The service provider does all of the server storage and software maintenance. Simply put, you don’t have to hire anyone to maintain your system or update it. You can leave all of this to the software provider. Quick Installation Cloud software is used online through a web browser. You only need to make an account, pay for your monthly package, and gain access. There is no need to install anything, allocate data space, or set up a dedicated computer for that software — it can be used from any device as long as you have the credentials. Bottom Line If you want to stay competitive, your hotel service needs to be modernized through technology. It can give you the advantage you need over your competition, help standardize service, improve response time, and retain your guests. Yes, change can be scary, but it isn’t that difficult. This is why we’ve made a free demo for our hotel management software. It can show you all of the ins and outs of using these tools and how easily they can improve your guest experience. Try it out; it’s free! Source: https://www.mycloudhospitality.com/blog/how-technology-can-help-improve-hotel-guest-experience |
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December 2021
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